The brief was simple: capture the soul of a 90s vintage boutique without showing the store. How can a vintage shop express its brand identity without ever showing the brand itself?

We built a tiny pop universe full of colors, arcade lights, and VHS texture. A short film inspired by 90s pop culture, video games, bright sets, nostalgic details. Each scene works as a visual vignette, mixing color, humor, and rhythm to celebrate the era's playful spirit. The film became both a moodboard and a branding tool, looping in-store and on social media. It captures the emotional essence of the boutique: authentic, vibrant, deeply rooted in cultural nostalgia.