Every dress in this collection had a woman's name: Castille, Félicité, Sixtine, Violette.

That gave us an idea: what if those clothes were her friends? Presenting a new clothing line with humor and storytelling while highlighting each piece's personality.

We followed a young woman through her day, talking about her outfits as if they were real people. Each vignette was styled to reflect the mood and character of each piece, bright, colorful, playful.

The film turned out to be bright and cheerful, capturing the very essence of a Mauritian brand: feminine, free-spirited, full of life. A narrative fashion campaign that makes the brand's identity both memorable and intimate.

A simple, human story that turned fashion into character.