Some mornings in Paris deserve to be filmed quietly. Filming lingerie with sensuality and elegance without falling into cliché can be tricky.

We spent a day in a Haussmann apartment, following a woman in her morning reverie. Soft light, pastel tones, and fluid editing mirror the textures of skin and fabric. The concept revolves around the French word Badine : to flirt lightly, to play, capturing that subtle art of confidence and tenderness. Everything whispers rather than shouts.

The result is a delicate portrait of intimacy and self-expression, translating the brand's Parisian DNA into an aesthetic of softness, freedom, and timeless allure. The film captures what Badine truly means: elegance is self-confidence.

BADINES

Close-up of a woman's face, focusing on her blue eyes, eyebrows, and eyelashes.
Close-up of a woman's shoulder and upper body wearing black lace lingerie with ribbon straps.
A person is applying a black ribbon or sash to their thigh, wearing black lace clothing, with their hand holding the ribbon and their thigh visible.
Close-up of a woman in black lace lingerie standing near a sheer curtain, with her face partially out of frame, arms crossed over her chest.